Learning styles: do they matter?

Some training gurus say that delegate learning styles should be taken into account when running courses. Why? When planning a training session, do you take time to consider different learning styles? Trainers shy away from this area because so many theories exist about how people prefer to learn, making it confusing. Different models are drawn from a range of fields such as psychology and neuroscience. Some theorists believe that learning styles are rooted in our genes, while others believe our experiences shape the way we learn.