wtorek, września 02, 2014

Blackboard answers higher ed's 'ice bucket challenge' with scholarship contest

Designed as a play on the ALS Ice Bucket Challenge, #paymytuitionchallenge trended on Twitter much of Thursday with students drawing attention to the rising cost of higher education by asking everyone from Ellen DeGeneres to Bill Gates and President Barack Obama to pay their tuition. Blackboard took note and is launching a scholarship challenge centered around the campaign, with a $15,000 award going to the winner and two $5,000 awards going to the runners-up.